SeaWorld Visitors Get a Taste of Super-Premium Water

When it comes to water, few know the importance of purity and freshness as well as SeaWorld — the world’s premier marine adventure parks. This season, thrill thirsty consumers at SeaWorld parks will be whetting their appetites with more than just breathtaking shows, exhilarating rides and interactive attractions. Visitors to SeaWorld, Busch Gardens, Sesame Place, Adventure Island, Water Country USA and the recently opened, South Seas-inspired Aquatica are set to have an all-new, pure, freshwater experience, as award winning Icelandic Glacial Spring Water hits concession stands across the country.

As the leading marine adventure parks that receive more than 12 million visitors from across the globe each year, delivering excellence at all levels of its operations is a fundamental prerequisite — adding Icelandic Glacial to its refreshment portfolio ensures that they do just that. Since its official launch in 2004, Icelandic Glacial has made a big splash in the bottled water industry, which grew by a staggering 49 percent between 2002 and 2007, according to Mintel.

The super-premium Icelandic brand has won numerous awards for its exceptionally pure and environmentally responsible water — fitting in perfectly with SeaWorld’s commitment to conservation and the environment.

SeaWorld is proud to offer its visitors a super-premium bottled water that mirrors the parks commitment to conservation and the environment. Families come to SeaWorld to experience the best that marine conservation has to offer -- from the breathtaking shows all the way down to the food and drink. By offering Icelandic Glacial in concession stands throughout its parks, consumers can not only enjoy a refreshing, premium water during their visit, but also reaffirm their own commitment to environmental stewardship.

Icelandic Glacial gives consumers a taste of one of the finest waters in the world. Largely uninhabited, Iceland is known for having one of the cleanest and purest environments on the planet. It is also home to an abundance of magnificent wildlife, such as SeaWorld’s popular marine mammals — the beluga and killer whales.

“SeaWorld is a place where family and friends build lifelong memories and experience some of the most wonderful marine wildlife Mother Nature has to offer,” said Kristjan Olafsson, Icelandic Glacial co-founder and vice president. “We are pleased to be a part of this wonderful tapestry of life — one that shares the natural essence and values of Iceland.”

 From day one Icelandic Glacial has underlined its commitment to excellence and the environment, resulting in award wins for its unique design, great taste and pioneering green credentials. In 2007, Icelandic Glacial became the first bottled water in the US to achieve CarbonNeutral® certification, giving consumers a super-premium bottled water with a net-zero carbon footprint. The combination of exceptional purity, taste and industry leading ‘green’ credentials played an integral part in Icelandic Glacial being named the “Best Water of 2007” by industry experts BevNET.

“Our water is just how nature intended it to be,” exclaims Olafsson. “It remains completely untouched until the consumer unscrews the cap and takes a drink for the very first time.”

The untouched beauty of Iceland coupled with Icelanders long life expectancy has contributed to the country being named the “Best Place on Earth to Live” by the United Nations. Now visitors to SeaWorld, Busch Gardens, SeaWorld’s Aquatica water park and other leading theme parks across the country have the opportunity to experience the amazingly pure water from one of the healthiest countries in the world.

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